Local Business SEO, Marketing and Growth Tips (New Free Podcast)

Aug 2, 2017 by

Exciting news! We just launched our new podcast! In it, we’ll be discussing all sorts of strategies for small to medium sized local businesses. From ranking on Google to unusual ways to get new customers and more.

 

Vortex Local Marketing

 

Now, we know time is precious so our aim with these podcasts is to:

 

  • Keep them super short and value packed (2 to 3 minutes each)
  • We wont get bogged down with nitty gritty details – but will provide more than enough info for you to run with
  • This won’t be a re-hash of all the usual marketing strategies you’re used to hearing

 

The podcast is on our local digital marketing siteVortex Local. You can stream it there and also subscribe at any one of the following:

 

YouTube

iTunes

Android

Stitcher

and…

SoundCloud

 

Yep, we like syndicating content we produce everywhere (and so should you!)

 

So you get a taster, here’s what our first two episodes are about:

 

The first: “1 Change That Increased Our Lawyer’s Leads by 25% (Improving Trust)” – we share a real life case study on a simple change that led to a massive uplift in conversion rates. Often people go mad trying to get more traffic whereas they should work on converting more of the traffic they already get!

 

Episode 2 is “Getting Press To Your Small & Boring Local Business”. Think no one would want to write about a plumber? Think again! These solid strategies will get you some press, SEO benefits and more.

 

So – scroll back up and listen, subscribe to our podcast wherever it suits you best. And if you have ideas for future episodes, let us know!

 

 

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The Best WordPress Developers: Now for Hire!

Aug 9, 2016 by

During my 6 years as an Internet entrepreneur, I’ve worked with over 50 different developers. Most were poor, some were great and only a handful were truly exceptional.

 

I learned the hard way that in order to have an exceptional online business, you need exceptional developers. Anything less is a false economy.

 

 

 

 

Initially, I would hire under $10 developers on Freelancer.com or oDesk (now UpWork) that seemed to be up-and-coming or that just promised they could do it all. I took a gamble in order to save money in the short term. The result: servers crashing in the middle of the night because of un-optimized code. Key features not working and forcing customers to go elsewhere. Time wasted going back and forth, hoping developers would understand what I needed and just do it!

 

Thankfully, that is now a pretty distant memory.

 

I believe in my ‘chosen few’ developers so much that I now work with them as their relationship manager. I look for the right clients and present my developers with the most exciting web development opportunities.

 

These developers previously worked full-time on my online businesses which have now matured and no longer need such intense development. Here are a few examples of what they created for me:

 

1) GoGetFunding.com – handles over 100k visitors a day

 Online fundraising website

 

 

2) BeautifulTribute.com – An online memorial site with a multi-site setup. Has attracted charity partner sub-sites across the world

 

Fundraise in memory

 

3) CastleSmart.com – A pioneering online estate agency in the UK

 

 CastleSmart: Online Estate Agents

 

In addition to the websites above, my developers have crazy good feedback from hundreds of clients. Just take a look at this snippet from one of my developer’s UpWork profiles:

 

WordPress Expert

 

We are moving away from UpWork but of course this feedback can all be independently reviewed. Part of the reason for this feedback is because we don’t just take on a project and rush to complete it. We take serious care of your actual business. We think about things like scalability, user-experience, future-proofing and more.

 

My team’s key skills include everything WordPress (including WordPress Multisite, HTML5, MySQL admin, PSD conversions and more.

 

If you want to explore whether my developers have the availability and are right for your job, get in touch.

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Online Estate Agents Disrupting the Industry – My Predictions

Jun 28, 2015 by

I believe that in 2015, the online estate agents industry will gain more market share than ever before. Online estate agents continue to report record levels of business. But lets put that aside and look at some independent data.

 

This chart shows Google search volume for the brand names of some of the most popular online estate agents. We can see that from 2015, interest has started to rise dramatically:
 


 
My team and I, having recently launched our own online estate agents – CastleSmart.com – have benefited from seeing the customer demand and sheer need for this service first hand – despite at the time of posting being relatively new to the market.
 
Several things have aligned that makes now the right time for estate agents to really boom. Most notably, Gen Y (digital natives born after 1981) now have the power to buy and sell property. I’ve discussed other key reasons for the factors behind the boom here.

 

In this post, I want to discuss my predictions on exactly how this disruption will look, and its effect on traditional estate agents.

 

2014: Statistics showed that online estate agents were only responsible for 5.5% of house sales. Although small, it’s risen from almost zero a few years earlier.
 
2015: Online estate agents will continue to grab the headlines and be looked at with some novelty factor. As per the innovation bell curve below, innovators and early adopters have tried out the service and driven the early growth, laying foundations for more mainstream adoption.

 

Through word-of-mouth and mainstream advertising campaigns that are already being observed, the market share should rise to 10%.

 

Estate Agents Growth - Bell Curve
 
Although traditional industries typically observe growth as shown above, Internet driven applications have often seen much more accelerated growth as this illustrates:

 

big bang estate agents adptionSource: HBR

 

Although I believe that this big bang type growth is unlikely, there’s certainly the possibility.

 

2016 > 2018: I forecast that these years will see some of the strongest growth, with market share climbing between 20% and 40%. At this stage, traditional estate agents will reluctantly start changing their business model to offer better value to consumers. For example, through lower-cost fixed rate packages.

 

2018 > 2020: I believe forecasts of online estate agent market share growing to 70% are ambitious. Although I think that online estate agents will now be a mainstream option and will comfortably handle at least 50% of property sales and lettings.
 
This growth will cause newer estate agents, and some that have failed to adapt, to close shop. Although the biggest estate agents – particularly those which have positioned themselves as premium and built their brand over many years, will continue to thrive but profits will be impacted.

 

For those that struggle to see these or similar growth forecasts materialise, look at other industries that seemed stubborn to e-growth. When the ‘online equivalent’ eventually gained traction, the new industry boomed. Think of e-books, Internet banking, movie rental and more.

 

Many notable figures are for the first time investing heavily in online estate agents. The number of platforms is growing and the reviews are glowing. With all of these factors combined, I believe we’re set for an online estate agent boom!

 

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